Who We Are？

We started the journey in 1945 as a bicycle shop that serves the neighbourhood. Going through ups and downs while constantly innovating, TBM eventually evolved into the familiar consumer electronics retail chain store today. TBM is committed to offer our services to more neighbourhoods through our outlets across Klang Valley. Our founder Mr. Tan Boon Ming lives by a mantra: “our customers are our neighbours!”

Over the decades, TBM does its very best to care for our neighbourhoods and customers. We continue to seek for ways to improve the wellbeing of our customers more and hence the idea of Axtra was born.

 What is Axtra？

As the name suggests, Axtra is actually from the word ‘Extra’.

Axtra is a movement, a motivation for us to go the extra mile. It is the additional commitment to go beyond normal standards between our relationship with stakeholders - customers, employees, community and business partners.

 Keep your eyes peeled for the Axtra journey!
Click to view each pillar campaign gallery:

 Why Axtra?

Simple, because we care. We believe that the positive flow of energy help us build sustainable and long-term relationships with all parties that make this possible. We believe that the acts of care and love help to break down walls. More importantly, we believe that we can care for others in many different ways that don't take much.

 What We Do?

Axtra is your friendly neighbourhood electronic store. Our dedicated team strives to deliver quality products that will satisfy your needs. It is our delight to share our knowledge on electronic products that bring convenience and quality of life closer to you.

With every milestone that we achieve, we continue to commit to take our customers, employees, partners and community along the Axtra journey.

You can look forward to:

• Axtra Experience:

This is an initiative to transform our customer journey to a truly experiential one. We believe that an outstanding customer journey plays an extremely significant role in the promise we deliver to you. We want our customers to shop with ease and confidence throughout a delightful journey with us.

• Axtra Fun:

"Happy employees create happy customers" - We believe that it is important for employees to feel inspired, empowered, motivated and meaningful while conducting the company's mission to power quality lifestyles. It is our commitment to take care of our employees' working experience, job satisfaction and well being so that they can accomplish greater goals and achieve their greatest potential while working at TBM.

• Axtra Win:

TBM aspires to achieve boundless and long-term success together with its business partners. With a win-win mentality, we collaborate with businesses of all sizes to reach new viewpoints and to gather valuable resources for achieving greater goals together.

• Axtra Blue

TBM has come so far only with the support of the society we serve and the environment we live in. We believe that everyone has a role to play in taking care of the society and environment and this is our initiative to perform our social responsibility - for a better place that belongs to the future generations.

Keep your eyes peeled for the Axtra journey!